Marketing Communications and Brand Strategy Leader
Successful record of execution and growth at award-winning businesses including Dell Technologies and MITRE. Adept at building and leading high achieving teams, website launches, creative direction, corporate rebranding, campaign strategies and orchestration, and improving infrastructures and processes for scalability. Open to opportunities.
The impact of creative work done well
Highlights video created by my inhouse video production team in February 2020, recapping 2019 achievements and business milestones (including the corporate rebrand and website relaunch) to boost morale and momentum for the new fiscal year.
Brand Identity and Design Systems
As Dell Boomi’s first Brand Marketing leader, I was excited to create a strong brand identity to uplevel Boomi within the Dell Technologies family - from the initial design refresh to the most recent full corporate rebrand.
Early on, I established a design system that provided guidance and helped increase agility with creating new assets, digital spaces, events and experiential planning, as well as being applied to the product platform. With the rebrand, I expanded on the system.
What People Are Saying
“Victoria is a web and brand / creative expert, she excels at internal and external communications, and she is committed to delivering work products that drive measurable outcomes. She is data-driven, she cares about her immediate and extended team, and she makes things happen.”
— Cathi Mason, Senior Partner Marketing Manager, Dell Boomi
“She created and executed successful marketing and social media campaigns that were both impressive and innovative, including the strongest social community in our industry, new shopping tools, innovative consumer programs, which in time helped EdenFantasys to become a powerhouse and an example to follow.”
— Frederic Walme, CEO, Fun Factory
“Victoria was a strong and impactful leader. This was especially impressive given that she telecommuted roughly 75% of the time. Victoria was able to keep our team on the pulse of the industry while continually bringing innovative and exciting projects to the table. Looking back I can only imagine the amount of preparation and research that went into each of her proposals; in the years since my time with Victoria I have yet to see a strategy presented in such an elegant and comprehensive way.”
— Elisabeth Macfarlane, Senior Analyst, The Home Depot
Corporate website regionalization
Boomi.com 2018 refresh
Boomi.com 2016 relaunch