BRAND IDENTITY
Dell Boomi Brand Guidelines 2019
As Dell Boomi’s first Brand Marketing leader, I was excited to create a strong brand identity to uplevel Boomi within the Dell Technologies family - beginning with the design refresh in 2016 and iterating progressively to the full corporate rebrand in late 2019. From discovery to envisioning Boomi’s updated identity through creating comprehensive design systems and messaging hierarchies, my team and I delivered world-class results. This work can be seen in the complete brand guidelines PDF. I proudly rolled out this new global brand, all refreshed content, and relaunched the website in September 2019. Excerpts shown above; click slides to view full guidelines PDF.
Bringing this vision to life required market research, new positioning, driving alignment across Dell Technologies and Boomi executive leadership, creating design systems and updating all assets, and orchestrating a comprehensive rollout – all of which was completed in six months.
Consulting work examples - consumer packaged goods client
OVO Lifestyle Toys: refined identity, wrote messaging, and created marketing assets for product line
I created all brand collateral, global go-to-market strategy, and messaging hierarchy for client’s newly acquired product line. This enabled my client (high-volume national distributor) to market the full product range (100+ SKUs) to distributors, retailers, and retail staff.
Consulting work examples - fitness services client
Brazen Boxing & MMA
I developed brand voice, consulted on changes to website and social channels, created marketing strategy for my client’s boxing and MMA gym. Provided media and customer relations training for clients’ staff, as well as photography used to show-not-tell the Brazen story.